The E Myth Revisited Michael E Gerber

Description

The E Myth Revisited Michael E Gerber
Why most small businesses don’t work and what to do about it

Dispel the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Walk through the steps in the life of a business – fro entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed – and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.

After you have read this book, you will truly be able to grow your business in a predictable and productive way

Paperback, 1995, good condition