By Manfred Bruhn and Dominik Georgi
Excellent as new condition, RRP $100.00
Service Marketing: Managing the Service value chain argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.