All To One, The Winning Model for Marketing in the Post Internet Economy
By Steve Luengo-Jones
The book is an eminently practical do-it-yourself guide for decision makers at every level in any size or type of company, It gives a big hand to the heroes in the All-to-one revolution and a thumbs down to the failures, the book give a fascinating insight into the promises and opitfalls of the Post-Internet Economy. Readers will appreciate its irreverence, its zip, colour and sheer readability.

Hard cover with dj, new condition, 278 pages