Neil Baum, MD, Clinical Associate Professor of Urology, Tulane School of Medicine and Louisiana State University, Gretchen Henkel
An easy-to-use guide to promoting and advertising your clinical practice, this resource contains an exhaustive array of effective, budget-minded strategies that work and that result in higher profits, a higher level of patient care, more satisfied patients, and a more productive office staff. No matter what your clinical expertise, your medical practice just won't achieve success without a long-term commitment to marketing. This is the book that takes the mystery out of the process with step-by-step instructions, proven strategies, and tactics.
hard cover excellent condition , 1992 295 pages