by Al Ries & Laura Ries
This book combines The 22 Immutable Laws of Branding with The 11 Immutable Laws of Internet Branding and includes author comments, updates and illustrations.

Many people called this book - "the bible of branding."

Smart and accessible, "The 22 Immutable Laws of Branding" is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining "The 22 Immutable Laws of Branding" and "The 11 Immutable Laws of Internet Branding, " this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.

"The 22 Immutable Laws of Branding" also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. "The 22 Immutable Laws of Branding" is the essential primer on building a category-dominating, world-class brand.


Paperback, 2002, 255pages, New