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Forensic marketing : Optimizing results from marketing communication

$8.00

By Gavin Barrett
To be effective, the marketing function relies on the specialist services of marketing communication facilities: advertising, market research, public relations and telemarketing. This book provides a new discipline, suggesting that one should look at why a certain method is chosen by looking back in more depth to previous efforts so that wiser decisions can be made in the future.;The book offers a strategy based on the idea of understanding, with scientific or in-depth objectivity, the effect and worth of any marketing communication on a campaign and using this information in a constructive way.


Hard cover with dj, excellent condition, 200 pages

This product was added to our catalog on Saturday 11 February, 2012.
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