Artful persuasion shows how to command attention, change minds and influence people.

Author Harry Mills, peels away the mystery that surrounds the psychology of influence, and reveals how the world's most persuasive politicians, spin-doctors, admen and sales people work their magic.

Artful Persuasion reveals the secrets of the master influencer: the Roosevelts, Churchhills, Lincolns and Hitlers.

Artful Persuasion shows how the sorcerers of influence- advertisers, con-men, salespeople and spin-doctors manipulate the switches in our minds that make us say yes to a request we would normally say no to.

Artful Persuasion is the indispensable guide for any one whose success depends on influencing others.

Soft cover book, good condition 1999 311 pages