E-Profit: High Payoff Strategies for Capturing the E-Commerce Edge
by Peter S. Cohan
E-PROFIT is a definitive, up-to-the-millisecond guide to all the cultural and technical challenges that stand in the way of making high profits through e-commerce. In specific detail, this example-packed book presents:
* The highest-payoff e-commerce applications (and the 10 principles that characterize the best) * How companies are using e-commerce today to dramatically improve their competitive position * The most significant organizational challenges, and how to overcome them * How to define the role of senior management in designing e-commerce architecture, selecting vendors, negotiating savvy contracts, and monitoring the implementation * How winning companies manage their e-commerce strategy to quickly enjoy its benefits--while simultaneously adapting their systems to the new demands of technology and customers.
Sales through e-commerce are expected to grow to 1.2 trillion by 2002. Companies that don't catch on quickly may never be able to catch up. E-PROFIT provides "how-to" and "why-to" guidance for managers who want to stop talking ab
Hard cover with dust jacket, excellent condition,2000 282 pages