The Integrity Advantage: How Taking The High Road Creates A Competitive Advantage In Business

by Adrian Gostick and Dana Telford

One of the Top 10 Secrets to Success
Through candid interviews with some of North America's most successful CEOs and business leaders, authors Adrian Gostick and Dana Telford show that personal integrity is truly a competitive advantage. Without skirting issues, they challenge long-held assumptions of business--illustrating that many of us are on the proverbial edge of the cliff without even knowing it.

Through though-provoking, entertaining analysis, Gostick and Telford demonstrate how a business-person can choose integrity without sacrificing power, prestige or money. They ask leaders such as Hank Paulson, Jr., CEO of Goldman Sachs; Don Graham, chairman of the Washington Post; Shelly Lazarus, CEO of Ogilvy & Mather International; Jim Burke, chairman of Partnership for a Drug-Free America and former CEO of Johnson & Johnson; Millard Fuller, president and founder of Habitat for Humanity; and Wayne Sales, CEO of Canadian Tire how they look for, measure and identify integrity in others.

While describing ten characteristics that are consistently displayed by people with integrity, Gostick and Telford get right to the heart of putting it into action--helping the reader develop a system of decision-making so he or she can enhance his or her reputation of integrity.

In practical application, they demonstrate how to apply a standard of integrity in daily performance:

-Finding the right way in gray areas

-Creating an environment of integrity within your work team or company

-Building trust among those for whom you are responsible

Whether you are already a person of integrity or whether you want to enhance your ethical reputation, you will never forget the principles you learn in The Integrity Advantage.

Hard cover new condition, 2003 105 pages