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The Competitive Power of Constant Creativity by Clay Carr

$10.00

Making "all day, every day creativity" your organization's secret weapon
by Clay Carr

"How can your organization get and keep a competitive advantage in today's super-competitive markets? By constantly developing practices, processes, products, and services that are both new and profitable. Clay Carr calls this ongoing form of innovation "constant creativity" And companies that have it won't just lead the pack - they'll leave their competitors in the dust" "The Competitive Power of Constant Creativity is the first book to link creativity to everyday business processes and results, including technology applications, product development, marketing, hiring, and people management. More than an "ideas" book, this success manual provides you with clear, step-by-step guidance on ways to generate workable solutions to new challenges - not just once in a while, but continuously." "Carr defines the seven qualities of a creative organization and provides an original model for becoming a creative system from top to bottom - not just in isolated pockets. You'll learn ten key attributes that foster organizational flexibility (and thus, creativity) and discover how to handle diversity and conflict constructively to support change."

Hard cover with dj, very good condition 175 pages, study notes on the book end's spare pages

This product was added to our catalog on Wednesday 08 September, 2010.
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