Did you know you're being brainwashed?
This compelling book discovers how teens succumb to constant commercial battering designed to reduce their individuality and creativity, the effects of targeted messages on emerging teen identities and how they are subtly taught to market to each other. But we also witness the bravery of isolated young people who fight back, turning the tables on the cocksure mega-corporations striving to crack the codes of 'teen cool'. These kids prove it isn't necessary to give in to branding, but it's a drop in the ocean when an entire generation is being raised to consume.
Paperback, 2003, 308pages, new