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ValueAmerica.com was supposed to do for e-commerce what Wal-Mart did for retail: blow the competition away. The site was supposed to be the ultimate one stop shop on the Web. Yet within a year the company had haemorrhaged over $200 million. What went wrong? Was this just another story of dot com doom and gloom or a conspicuous case of corporate over reaching?The author is a former CIA op and senior VP of ValueAmerica and as such was there and also shares his proportion of the blame. David Kuo is a former political advisor and CIA operative who worked as a senior VP of Communications for ValueAmerica.co,. As such, he was in the thick of it as fateful decisions were being made, sharing the excitement, the greed, the sense that the future was theirs for the taking. He shoulders his share of the blame too, and writes about it all in a brilliantly accessible, pacy and entertaining way. Dot.bomb is the hair-raising, hilarious and humbling story of Value Americas fall from grace, and is destined to become the first classic Internet book - a Liars Poker for the online generation. Paperback, in good condition
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